Market Ralph is a B2B performance marketing practice founded by Rafael Echavarria. It works with founder-led companies between €1M and €10M in revenue, typically 10 to 50 people, whose paid media has plateaued or started sliding backwards.
That tends to happen at one of three moments: you are scaling spend and the results stop scaling with it, you are between marketing leaders and nobody senior is watching the accounts, or you are paying an agency and no longer quite believe the reports.
The job is to give you a senior read on what is actually wrong — without hiring a full-time senior marketer or signing a long agency retainer to find out.
Give founder-led B2B companies senior-level clarity on their marketing performance, at a price and a commitment that match their size.
A market where a company can get an honest, independent answer about its marketing before spending more on it, rather than after.
Market Ralph is a one-person practice run by Rafael Echavarria, who has worked in digital marketing for over 16 years, most of it in performance and growth. His experience spans B2B and B2C across technology at Hexagon MI and Y Soft, financial and professional services at EY, and HR and staffing at Gi Group and The Adecco Group — where he built the global performance marketing function from the ground up.
He has managed six-figure annual media budgets and been accountable for pipeline targets rather than lead counts, as the operator rather than the account manager.
Every engagement is delivered by him. There is no team to hand you off to.
The friendly character alongside this page is Market Ralph — the practical, no-noise persona behind the diagnostics and content on this site.
