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Find out what is blocking your campaign performance

Fixed-price audits and campaign work for B2B teams. Every price is on this page. Every engagement is delivered by me, not handed to a junior.

Campaign support for three situations

You need to launch campaigns properly

You are starting from zero, or restarting after something that did not work, and you want it built right the first time instead of fixed later.

You are getting clicks but not enough leads

Traffic is arriving. Qualified opportunities are not. Something between the click and the sale is broken, and it is usually not the channel.

You do not know what to fix

It could be the audience, the landing page, the tracking, the offer or the budget split. Guessing is expensive. A diagnosis costs less than another quarter of wasted spend.

Not sure which of these is you? That is what the free teardown is for.

How it works

1

Free teardown

I go through your landing page and send you a two-page PDF naming three specific things costing you conversions. No meeting required, no obligation.

2

Fixed-price diagnostic

If something is worth going deeper on, you pick a service from the list below. You know the price and the delivery date before you commit.

3

Fix it, or have me fix it

Every report is written so your own team can execute it. If you would rather I did, that is a separate engagement with its own fixed price.

Start here: the free teardown

Free Delivery: 48 hours Limit: 3 per week

I go through one landing page and send you a two-page PDF naming the three things most likely to be costing you conversions. Each one says where it is, how to fix it, and what it is costing you.

No call, no video, no calendar link. You read it in five minutes and act on it or ignore it.

It is not a templated report and it is not a sales pitch in disguise. Most free agency audits exist to find just enough problems to justify a retainer. If you take my three findings and never speak to me again, that is a perfectly good outcome.

Request your teardown

Three fields. Nothing else needed.

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Diagnostics

Fixed price, fixed delivery date, no surprises. You keep the deliverable whether or not we work together afterwards.

Website & Landing Page Review

€750
10 working days

Where the money leaks between the click and the form submit.

  • Conversion architecture: headline clarity, CTA hierarchy, form friction, where your proof sits
  • Message match between your ads, your page and your navigation
  • Technical performance: load speed, images, scripts, mobile usability
  • On-page SEO: heading structure, title and description, schema, indexability
  • URL, link and UTM conventions — including a check of every button link on the page
  • Keyword and intent alignment against three competitors you name
You get: a prioritised fix table (issue, evidence, impact, effort, who does it), a one-page summary in plain English, and a technical section your developer can execute from without calling me. One PDF, written so you can forward it internally without translating it first.
Ask about this

Advertising Performance Review

Google Ads · LinkedIn Ads · Meta Ads

€950 per platform · €2,400 for all three
10 working days

An independent review of an account you are already spending on, by someone who is not trying to take it over.

  • Measurement first. Nothing else proceeds until we know your conversion data is real. Duplicate conversions, inactive conversion actions, soft actions counted as primary, reported conversions versus what your CRM actually shows.
  • Wasted spend. Search terms sorted by cost, broad match drift, negative keyword gaps, geo and schedule leaks, Search Partners, and whatever Google auto-applied without asking you.
  • Structure. Brand versus non-brand, campaign segmentation, Performance Max cannibalising your Search campaigns, asset group performance.
  • Bidding and budget. Whether your bid strategy has enough conversion volume to work at all, and whether budget follows profit or just volume.
You get: a wasted-spend figure in euros — not "there are opportunities" — plus a ranked fix list and a reallocation recommendation.
Ask about this

AI & Search Visibility Review

€1,200
15 working days

Your buyers are asking ChatGPT, Claude, Perplexity and Google's AI answers for recommendations. This tells you whether you appear, who appears instead, and what to do about it.

  • Crawler access check. Whether the AI crawlers can reach your site at all, or are silently blocked by a security plugin or CDN rule. This is the most common cause of invisibility and most sites have no idea it is happening.
  • Prompt battery. 40+ real buying questions, five engines, run repeatedly across ten days. A single day's results are noise — answers vary between askings.
  • Competitor citation benchmark. Who gets named instead of you, and which sources the models are quoting.
  • Source-gap plan. Which third-party sites the models cite for your category, and how to get placed there.
  • Extractability and entity consistency. Whether your claims are written in a form an AI can quote, and whether your business is described consistently everywhere it appears.
You get: a free re-measure after 90 days, so you can prove the work landed.
Ask about this

Measurement & Tracking Audit

€850
8 working days

Most "underperforming" accounts are not badly optimised. They are badly measured — and every decision made on top of broken data is wrong with total confidence.

  • GA4 configuration: key events, duplicate measurement IDs, internal traffic filters, data retention
  • Tag Manager: what is firing, what is firing twice, what an old agency left behind
  • Whether each tracked conversion maps to something your business actually cares about
  • Cross-domain tracking where your CTA leaves the site — Calendly, Typeform, Stripe, HubSpot
  • Consent mode, and whether tags fire before consent
  • Platform pixels: Meta Conversions API, LinkedIn Insight Tag, Google Ads tag
  • UTM conventions — the single most common reason B2B spend cannot be attributed
  • Reported conversions versus CRM reality, with the gap quantified
You get: a tracking architecture diagram, a list of what is broken, a UTM convention document your team can enforce, and a corrected measurement plan.
Ask about this

Strategy and Planning

For when you know something needs to happen but not what, where, or in what order. Available fully in writing if you prefer not to have calls.

Campaign Strategy Sprint

From €1,600
2 weeks
  • Objectives and success metrics tied to pipeline rather than lead counts
  • ICP and segment priority
  • Offer architecture
  • Channel selection — including which channels to deliberately avoid
  • Budget allocation with a minimum viable test budget per channel
  • Messaging per segment
  • Creative direction and asset list
  • A measurement plan defined before launch, not after
  • A 90-day test roadmap with hypotheses and success criteria
You get: a campaign brief your team or a freelancer can execute from without asking follow-up questions.
Ask about this

Channel & Budget Allocation Plan

From €1,200
10 working days

For when you know you need paid media but not where the money should go.

  • Channel-by-channel fit against your ICP, sales cycle, deal size and margin
  • Minimum viable spend per channel
  • Expected cost-per-lead and acquisition-cost ranges with stated confidence
  • Launch sequencing and what triggers each stage
  • Payback modelling
  • A "do not do this" section with reasons
Ask about this

Demand Generation Blueprint

From €2,800
4 weeks

Full-funnel go-to-market for a company building demand generation from scratch or rebuilding it after it stalled.

  • Everything in the two services above
  • Funnel architecture and stage definitions
  • Content and offer mapping by stage
  • Lead scoring and routing
  • A sales-marketing SLA
  • Martech stack review
  • Reporting and dashboard specification
  • A 12-month roadmap with quarterly milestones
Ask about this

Build and Implementation

Campaign Build

From €1,400 per platform
3 weeks
  • Account structure
  • Audience and keyword research
  • Ad copy and creative direction
  • Conversion tracking implemented end to end
  • Documented naming and UTM conventions
  • A pre-launch QA checklist
  • The first 30 days of optimisation included
Ask about this

Tracking & Measurement Implementation

From €1,200
2 weeks

The fixes from the Measurement Audit, executed.

  • GA4 and Tag Manager rebuild
  • Conversion events
  • Cross-domain tracking
  • Consent mode
  • Platform pixels including Meta Conversions API and the LinkedIn Insight Tag
  • UTM convention rollout
  • Dashboard build
  • Documentation handed over so you are not dependent on me
Ask about this

Landing Page Optimisation Sprint

From €1,800
3 weeks

The fixes from the Website Review, executed.

  • Copy rewrite
  • Structure and heading hierarchy
  • CTA and form redesign
  • Technical fixes
  • Schema markup
  • A/B test setup where your traffic volume supports it
Ask about this

Ongoing Support

Fractional Demand Generation Lead

From €3,900/month
2 days per week

Senior demand generation leadership without a senior demand generation salary. Strategy, channel ownership, measurement architecture and hands-on execution. I sit in your stand-ups and your board deck.

Ask about this

Smaller engagements

ServicePriceDelivery
Agency proposal second opinion €350 3 days
Quarterly account health check €450 5 days
Team training workshop (half day) €700 Scheduled
Advisory, hourly €140/hour On demand
Advisory, day rate €950/day On demand

About the proposal review: about to sign a €4,000/month agency contract? €350 for an independent read of what you are actually buying is the cheapest insurance in marketing.

Founding client pricing

Market Ralph launched in 2026. The prices on this page are founding-client rates, held for the first ten engagements, in exchange for permission to publish the results as a named case study.

They will go up. What you lock in on your first engagement is what you keep.

Risk reversal: if a diagnostic turns up nothing you can act on, you do not pay. I have never had to honour that, and I would rather tell you your account is fine than invent problems.

Why work with me

Over 16 years in digital marketing

Google Ads, LinkedIn, Meta, SEO, analytics and B2B demand generation — as an operator, not a reseller.

You work with me

The person who scopes your project is the person who does it. There is no team to hand you off to, and no junior learning on your budget.

Published prices

You can see what everything costs before you talk to me. Almost nobody in this industry does that, and it is worth asking why.

Flat fees, never a percentage of your ad spend

Percentage pricing pays your agency to spend more of your money.

You keep everything

Every deliverable is yours whether the engagement continues or not. If your team can execute the plan without me, that is a success, not a lost sale.

Written-only works fine

Some clients would rather not be on calls. Every service on this page can be delivered entirely in writing.

Questions

How much does a marketing audit cost?

Between €750 and €2,900 depending on scope. A website and landing page review is €750, an ad platform review is €950, an AI visibility review is €1,200, a measurement and tracking audit is €850, and all four together are €2,900. Every price is fixed before work starts.

What is the difference between the free teardown and a paid review?

The teardown is a two-page PDF covering the three most obvious problems. A paid review is a systematic 8-layer diagnostic delivered over 8 to 15 working days, with evidence for every finding and a prioritised fix plan your team can execute.

How is this different from a free agency audit?

Free agency audits exist to sell a retainer, so they are built to find just enough problems to justify one. Mine are independent and written so your own team can act on them without me. If the honest answer is that your account is fine and your offer is the problem, that is what you will hear.

Do you work with clients outside the Czech Republic?

Yes. Most work is remote across the EU and the US. Prices are in EUR and invoicing in CZK is available.

What do you need from me to start?

Read-only access to the relevant accounts — GA4, Search Console, and the ad platform — and about 45 minutes of your time to explain what a good outcome looks like for your business. If you would rather do that in writing, that is fine.

Do you offer ongoing campaign management?

Advisory retainers start at €900/month and fractional demand generation leadership at €3,900/month. Ongoing hands-on campaign management is scoped case by case — get in touch and I will tell you honestly whether I am the right person for it.

What ad budget do I need for paid campaigns to be worth running?

Realistically €3,000/month per channel. Below roughly €1,000–2,000/month per campaign there is not enough data to optimise on, and you end up paying someone to guess. I will tell you if your budget is too low rather than take the work.

What if I do not have anyone to implement the fixes?

Then we scope the implementation separately. The diagnostic price does not change either way and there is no pressure to continue.

How long until I see results?

Tracking and structural fixes usually show within 2 to 4 weeks. Conversion changes need enough traffic to reach significance — typically 4 to 8 weeks for B2B. AI visibility work takes 60 to 90 days, which is why the re-measure is included.

Do you guarantee a specific cost per lead or conversion rate?

No. Anyone who guarantees a number before seeing your data is selling, not consulting.

Can everything be done without calls?

Yes. Every service here can be delivered entirely in writing if that suits you better.

Ask about any service on this page

Tell me what you are trying to fix and I will tell you which service fits, what it costs, and when you would have it. If none of them fit, I will say so.

Rafael Echavarria

Rafael Echavarria

Over 16 years in digital marketing, most of it in performance and growth — paid media, SEO, analytics and B2B demand generation. Based in Prague, working with clients across Europe and the US.

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