Market Ralph helps B2B teams find what's actually blocking performance — in campaigns, landing pages, tracking, and budget allocation — before more spend gets wasted on it.
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Market Ralph is run by a marketer who built and ran a global performance marketing function from the ground up — managing six-figure annual media budgets across paid search, paid social and demand generation, accountable for pipeline targets rather than lead counts. That's the same rigor applied here — no noise, just the fixes that move the number that matters.
View servicesMarket Ralph was founded by Rafael Echavarria, who has worked in digital marketing for over 16 years, with most of his career focused on performance and growth marketing. His experience spans both B2B and B2C across technology at Hexagon MI and Y Soft, financial and professional services at EY, and HR and staffing at Gi Group and The Adecco Group — where he built the global performance-marketing function from the ground up.
The advice you'll find here comes from hands-on experience managing real campaigns, real budgets, and real revenue targets — not just theory.
About Market Ralph.